In this way, readers are under the impression that they are being informed about two facts, but they're persuaded to accept just one view as being more convincing. The trick lies in quoting first a trivial opinion and then another opinion that is more respectable, and more closely reflects the journalist's view. The story of a newspaper that doesn’t publish, it traces a conspiracy, real or imagined, linking a long. Umberto Ecos Numero Zero acters real people, and perhaps their friends.5 Unhappy will also be those who see themselves among the men 'without qualities' al-luded to by Colonna in the novel (27). So there will be two conflicting statements to show, as a fact, that there are varying opinions on a particular issue, and the newspaper is taking account of this irrefutable fact. Umberto Eco’s seventh novel, Numero Zero, represents the continuation of a theme. But it might be assumed that the journalist has only quoted someone who thinks like him. Those statements, once put in quotes, become facts - in other words, it's a fact that that person expressed that opinion. And so they introduce into the piece, in quotation marks, the statements of a witness, a man in the street, someone who represents public opinion. If they report, say, a fire or a car accident, then obviously they can't indulge in saying what they think. 'Take the major British or American newspapers. “So, Colonna, please demonstrate to our friends how it's possible to respect, or appear to respect, one fundamental principle of democratic journalism, which is separating fact from opinion.'
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